Intervening with Actions

In Southbeach 0.9, a new type of colored box has been introduced. What management consultants told us was that in client presentations it would be useful to them to distinguish their recommended actions and interventions to solve the client's problem. We call these agents 'actions', and they are shown in blue in order to distinguish them from useful boxes (green) and harmful boxes (red).



Actions can be considered to be in some ways 'outside' of the model, or superimposed on the model - intervening on it. In TRIZ, this could be called the 'supersystem' or 'external environment'. In effect, the consultants that gave us the feedback that led us to add 'actions' to Southbeach, are 'external' to the client as they make their proposals for change/transformation.

Whether you are a management consultant or another kind of problem solver, we hope you find these visually distinctive 'action' shapes useful in your work. Formally, 'actions' are considered 'useful' in a Southbeach model.

In the example model above, also note the use of 'insufficient'. There is both an action to increase the 'insfficiency in the system'. There is also an 'insufficient action' which may or may not be sufficient to address problem area three.

Potential of 'ideation' in the enterprise

This model shows the top 5 benefits of 'ideation' (large scale collaborative problem-solving using tools like Imaginatik's Idea Central). As companies come to understand these benefits, it raises an issue they must focus on - how to take advantage of the capability ideation provides. They must understand the tool has no value in the absense of appropriate business challenges. If the company can be proactive and set ideation challenges, they will enjoy proactive participation from staff. If they can turn this participation into results (our goal) via the idea development, evaluation and conclusion process, this will amplify the organization's willingness to set more challenges, generating more results. This virtuous circle is what empowers every well-founded ideation program.

This model illustrates two new features in the coming release of Southbeach Modeller. A grouping box has been used to highlight the benefits of ideation. An 'issue' lozenge shape has been used to highlight the question that enterprise's must ask themselves.