Tuesday, 28 October 2008

Maslow's Hierarchy of Needs applied to business

According to Maslow's Hierarchy of needs, each need in the hierarchy (physiological, safety, love/belonging/social interaction, esteem, self actualisation) must be met before the needs in the layer above can truly be met. This is contested by some, sighting examples as the artist that will starve themselves through being absorbed by the need to express, create, self actualise; Parents that will sacrifice their health by giving their food to their children; A bear that will put herself in danger to protect her cubs, and so on. Nevertheless, the hierarchy has stood as a recognised basis from which to describe a theory of motivation. Exceptions permitting - good management and judgement must always override any rules or guidelines, the focus here when applying Maslow's hierarchy of needs to business is to ensure that people's needs are met in order to capitalise on Maslow's main proposition, namely, that once all other needs are met, these needs are no longer noticed, and the individual becomes self actualise - the only level in the hierarchy that creates growth and maximises potential.

This Southbeach model shows the motivational context that is often created in business to meet the needs identified by Maslow in the hierarchy.

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