Viral Change (TM)

This model is based on the work of Leandro Herrero, a viral change specialist. The Southbeach model is based on a figure on page 16 of his book, Viral Change - The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations.

The model illusrates two new "experimental" effects in Southbeach - 'Specifies' and 'Implements'. These effects have no standard Southbeach visualization at this time, and are simply denoted by a standard closed arrow head and text label.

The concept of 'Implementation' is broad. A implements B means, in effect, that A is part of the 'engine' behind B, for example, a CPU chip 'implements' the logic required for a computer to work. A process engine, in BPM, implements the process design. Our brain 'implements' our conciousness. We are sure you can think of many other examples.

'Specifies' is another experimentation effect in Southbeach. It is a related effect to 'Implements'. A software design document 'specifies' a software program. A blueprint 'specifies' a building. A manager who sets out policy 'specifies' the way processes should be administered.

Experimentation effects in Southbeach are released in the software once it is clear that they are 1) useful, 2) have a well defined and distinct meaning (over other effects) and 3) once a clear visual representation has been agreed and developed.